Traditionally, we've been told to avoid red eye makeup at all costs – it'll make you look tired, ill, and maybe a little like a vampire. But it's 2017 and we all know that now there are no rules in makeup. Instagram has democratised the industry, creating trends as fast as makeup artists, and hosting a plethora of inspiration for you to try at home. The latest we've fallen for? The sultry colour red.
Everyone from Lupita Nyong'o to Kristen Stewart have played with the shade, and proven that there's no wrong way to paint it – from pairing it with an equally scene-stealing red lip, or by letting the eyes do the talking with a highly pigmented shadow. Make your colour pop with a black cat flick of liner, or dab the shade on with your finger for a subtle work appropriate look. However you wear it, we're seeing red this autumn.
Click through to find our favourite products for setting eyelids on fire.
Double up on postbox tones with Christian Louboutin's eyeliner.
Christian Louboutin Oeil Vinyle Luminous Ink Liner in Rogue Louboutin, £58, available at Selfridges
Illamasqua do fantastically rich eye colours that stay put.
Illamasqua Pure Pigment in Berber, £17.50, available at Look Fantastic
A cute way to try the trend if you have hooded eyes (and find applying shadow difficult) is red mascara.
Giorgio Armani Mascara Eccentrico in Colour 4, available at Feel Unique
We're mixing this shade with orange and yellow for sunset eyelids.
NYX Professional Makeup Hot Singles Eyeshadow in Bad Seed, £3.50, available at Feel Unique
Either use a brush to apply this as liner, or pat on with your finger and enhance shine with some Vaseline.
MAC Chromaline Waterproof Gel/Cream Liner, £16.50, available at MAC
Loose powder is perfect for layering for both day and night. We like the sparkle in this one.
Sugarpill Cosmetics Loose Eyeshadow in Asylum, £10, available at Beauty Bay
More of a burnt orange, this liner will still bring out the colour of your eyes.
Urban Decay Razor Sharp Liquid Liner in Fireball, £17, available Fabled
Have you seen a shadow that screams party more?
Violet Voss Super Sparkles in Rose Glitter, £9.50, available at Cult Beauty
Another glitter number, this one from OPV Beauty has bigger sparkly pieces.
OPV Beauty Pressed Glitter in Charmed, £8.00, available at Beauty Bay
Cushion makeup products are all the rage right now, from foundation compacts to eye colours. Add this one to your makeup arsenal.
Stila Got Inked Cushion Eye Liner in Garnet, £20.00, available at Beauty Bay
Trust MAC to come up with our favourite colour yet.
MAC Eyeshadow in Red Brick, £13.50, available at MAC
Like what you see? How about some more R29 goodness, right here?
The Best Eyeshadow Palettes You Can Buy For Less Than £20